Executive Team

Nicole Siamas, MBA, President & Managing Partner

Nicole is one of the cofounders of Market Certitude, LLC/Medical Data Analytics. She has over 35 years of experience in the pharmaceutical industry and has held leadership positions in market research, advertising and promotion, product management, and strategic planning. As President and Managing Partner, Nicole is responsible for the overall management of the company including marketing and sales, new business development and product innovations, process improvements, and strategic partnerships for business growth and expansion.

Nicole holds a BA in clinical psychology from McGill University and an MBA in marketing from Concordia University (formerly Sir George Williams University) in Montreal, Quebec, Canada.

Cynthia Macahilig, MA, Executive Vice President, Research Operations

Cynthia is the Executive Vice President of Research Operations for Market Certitude/Medical Data Analytics and has over 30 years of research experience in conducting medical record reviews. She is a career survey and medical records researcher with experience in research design, methodology, data analysis, and forecasting involving a variety of research methods/techniques in multiple therapeutic areas, patient populations, and physician specialties. She has successfully directed numerous US and international studies in areas such as oncology, solid organ transplantation, autoimmune diseases, blood disorders, cardiovascular diseases, metabolic disorders, anti-infectives, and CNS. She spearheaded the development of the largest syndicated US and EU solid organ transplant database (Kidney, Heart and Liver Transplant EXACTrak™), a 10-year longitudinal patient chart study that generated data used by major pharmaceutical companies. She has extensive experience in all phases of qualitative and quantitative research methods and in all aspects of operations and analysis. In addition, Cynthia has broad experience in Rx and OTC pharmaceutical markets, including large-scale consumer studies. She holds a BA in mass communications and an MA in communications research from the University of the Philippines, Manila, Philippines.