Design Solutions

Leveraging our core competency in patient chart studies, we offer innovative research design solutions that combine quantitative and qualitative data, resulting in greater insights and a better understanding of important factors that impact prescribing behavior.

EXACTrak™

  • Patient chart research design with single or multiple study waves
  • Prospective or retrospective data collection, static and rolling patient samples*
  • Yields quantitative behavioral metrics for greater accuracy in unit volume and patient population estimates
  • Ideal for tracking product performance and drug utilization characteristics by disease or indication, by patient type, by physician specialty, and by treatment setting
  • Ideal for determining market shares, sequence of therapy events, time to therapy start from diagnosis, duration of therapy, switching and discontinuation rates, adverse effects, and management strategies
  • Ideal for mapping patient flow and referral patterns across a continuum of care
* Illustration below depicts an EXACTrak longitudinal study design employing a static and rolling patient sample.

EXACTITUDE™

  • Dual component study design consisting of an attitudinal assessment (quantitative or qualitative) PLUS patient chart review
  • Combines behavioral and attitudinal metrics for greater insights on product drivers and barriers
  • Ideal for ATU, message tracking, and market segmentation studies
  • Ideal for evaluating new product concepts, identifying patient candidates, and linking prescribing intent with subsequent prescribing patterns
  • Ideal for determining alignment of communication and audience strategies and impact on prescribing behavior