About Us

Market Certitude, LLC is a marketing research and consulting firm that has serviced the pharmaceutical industry since 1998. We conduct patient chart studies that use the patient medical record as the primary source document for collecting information on treatment patterns and patient populations, and thus study results reflect actual therapy decisions and physician prescribing behavior.

We generate comprehensive and robust datasets that depict the sequence of therapy events from initial diagnosis to the most current period or patient visit. Typical data domains include information on prescribed medications and treatment regimens, dosing characteristics, switching and discontinuation, length of therapy, and adverse effects and their management. High-level detail and data accuracy enable our clients to develop in-depth understanding of market characteristics and enhance their certitude in market planning decisions.